TEHIC-Handbook_of_best_practices

4. Mapping the profession of heritage interpreter TEHIC Towards a European Heritage Interpretation Curriculum 64 Another indicator that helps to clarify the picture from the field of tourism is provided by the study by Moreré and Perelló (2014). This work is based on the growth of the activ - ity and public use around the heritage assets and the consequent consolidation of cultural and heritage tourism, along with the profile of guides who, nevertheless, lack specialised training in accordance with the emergence of new jobs related to cultural facilities and assets. (Idem: 35 ff)  11 . Thus, the aim of the work was to define and inventory the professional profiles involved in heritage tourism, particularly in museums, and to identify the strengths and weaknesses of training and qualifications, as well as to analyse their suitability for the positions depending on their key departments. 12 Among the many interesting data offered by the results we highlight the fact that the profile of employability associated to heritage tourism presents multiple aspects as it comes from a varied training offer, structured around two unconnected areas: tourism and the heritage sector. Tourism companies tend to prefer people with this training, while museums and activities related to the heritage sector prefer a humanistic profile, save for science museums, which is to be expected, even though they recognise their lack of communication skills. The study also underlines the importance that the dissemination and communication department has gained in many museums and centres analysed and shows that "the ex - perts miss or consider the option of a specific professional itinerary directly linked to cultural tourism, or a training consisting of contents such as communication, interpreta- tion and dissemination” (idem: 97). Similarly, the analysis of heritage interpretation STEP macro-environment (social, technological, economic, and political), conducted by Inter - pret Europe (2016) reflects the demand for a higher professional profile in cultural heritage as one of the future trends in the field of cultural heritage interpretation. 11 Likewise, this work indicates that this type of tourism includes two different areas, tourism, and culture, with conceptual, administrative, and political disagreements, lacking its own formulation, which, due to the compartmentalisation of competences, is necessary for professional development. (Idem:9-10). In addition to that, as regards our case, there is natural environment, which falls under a different administration. 12 Starting from the previous analysis of different sources, the work is based on 4 in-depth interviews with different key players, two focus groups and an online questionnaire addressed to a statistically represent - ative sample of the museum sector, made up of 180 directors or heads of communication of Spanish museums and interpretation centres.