TEHIC-Handbook_of_best_practices

3. Outlook for heritage interpretation in Europe and future prospects. become a true area of knowledge and practice. In fact, this is the area of knowledge and practice that deals with the adaptation of heritage to public visits . Actually, the disci - pline of heritage interpretation is our society's response to the phenomenon of "patrimonialisation;” i.e., the creation of "heritage" understood as a set of cultural and natural assets that society has endowed with value and which are a legacy of the past and a legacy for the future. This unique and universal value that we give to heritage is what makes it worthy of being conserved and preserved for the development of our so - ciety and its projection around the world. Any heritage interpretation project almost always gives raise to the "creation of her - itage", in other words, it involves what is now known as a patrimonialisation process. The transformation of "some- thing" (a building, an object, a tradition, a landscape, a trade, an event, a memory, music, a taste, etc.) into heritage always implies a process of re-meaning , a process that endows this "something" with a new meaning and highlights it with the intention of protecting it and/or using it to promote devel- opment, strengthen identity or generate business. When speaking about heritage, firstly there must be a patrimonialisation process; in other words, heritage must be "in- vented" in the sense that it must be discovered and revealed as such.