TEHIC-Handbook_of_best_practices

2. An overview of the concept of heritage interpretation and its evolution. 15 Sam Ham connects sequential communication with staffed facilities and non-sequential communication with non-staffed facilities. In the case of sequential communication , the person planning the interpretative ac- tivity can design the message to be conveyed in such a way that it has a sequence, i.e., that person decides what to tell first and what to tell later so that the narrative can be better understood. In addition to this, visitors, as these are staffed media, will receive the message in the same order as the interpreter decides. In the case of means unattended by personnel, as interpreters we cannot know in which order visitors will receive the messages we design, for example, in the case of an itinerary with interpretive panels. Even assuming that the trail is one-way, as it is a self-guided format, we cannot be sure that people will read each and every panel. This is the reason it is non-sequential communication , since, as interpreters, although we de- sign a message to be conveyed, we cannot be sure that the message will be received in a given sequence. The relevance of this is that, as interpreting professionals, it conditions the way we work in the design of interpretative messages and means. The TORE model and the universal concepts A nother highlight in the evolution of the discipline has been Sam Ham's development of the TORE model, which summarises the four qualities that interpretation must have in order to be effective, which will be explained in reverse order later on: By enjoyable he means that it must be able to attract and hold the attention of the public. It does not mean that it has to be fun, although of course it can be, but a guided tour of a concentration camp that talks about human pain, dignity and cruelty can also be enjoyable. It is relevant if, on the one hand, it has meaning, i.e., people are able to relate it to something they already have in their minds. As interpreters we work to trace "paths" be - tween nodes, between something new we want to show them and the knowledge they T hematic O rganised R elevant E njoyable T O R E