TEHIC-Handbook_of_best_practices

186 TEHIC Towards a European Heritage Interpretation Curriculum 7.4.4. Caicena River Ecomuseum, Córdoba There is a high degree of attendance in specific activities, such as the talks “Between Gods and humans”, with short historical recreations in the Roman villa , where pieces from the museum are taken out of display cases so that the public can see them up clos - er; or in “Archaeology al fresco”, talks about the excavations materials and the museum during summer evenings (an attendance of up 200 people was reached in one summer). The director of local magazine “Fuentezuela” said: “Who would have ever thought that so many people would come to see archaeological pieces”. In short, the museum has suc - ceeded in building visitors’ loyalty. The challenge now is to keep active participation and to reach real co-creation. Diversity of Audiences Schoolchildren, families, disabled people, the elderly, specialized visits. Positive impact on the community The image projected of heritage in the private local sphere is symptomatic of the com - munity’s social appropriation of its heritage. Businesses, schools, etc., using local heritage as a sign of identity are a symbol of identification and social recognition: like a pub called Hypnos or the Taberna de Baco , a rural hostel called El Ruedo or the olive oil brand Hyp- nos , all of them references to the ancient Roman world. There are also examples linked to the Caicena river and its natural environment. In the period close to the Festum , some shops are adapted to perform tasks linked to the festi- val, such as the local manufacture of Roman costumes. As a symbolic scenario of local appropriation, the photographic reports of weddings in the Museum of History on both sides of the Hypnos or their celebration in the rooms of the Visitor Centre of the Roman villa stand out, not to mention street art murals on local heritage topics. Street art. God Hypnos . Picture by Isabel Luque.