TEHIC-Handbook_of_best_practices

163 7.4.1. A Coruña of crafts guided tour 3. Heritage values provoke thinking or identity storytelling or media The visit is well linked to current reality, even though it is a historic tour. Tilden principles are well achieved. The visit helps to create emotional connections with the people showing their daily work. It helps to raise public awareness of the importance of local trade and the need to main- tain trades and crafts and to enhance them, so that audiences can appreciate them. 4. Heritage Interpretation strategies applied: use of the Tore model / use of immersive techniques. The TORE model is used, the visits have a message, are well structured and organized, and the information is relevant for the audience. Guides always try to establish a connec - tion between actual and real life and the explanations they provide. It is an enjoyable activity, because of the possibility to take part in the demonstrations and to speak to artisans. Humour is also present throughout the entire tour. Participants can leave their opinions on sites like Google Maps or TripAdvisor. For this guided tour, participants left more than twenty-five reviews, all of them positive with the maximum qualification. Businesses that collaborate in the experience have said that the tours have created anewflowof recurrent customers. 5. Innovative, research and creative elements used For the research, talks were held with arti- sans. Demonstrations and conversations between them and the audience. Some tours end with a tasting at a chocolate shop or a specific restaurant that offers local and home - made food. They implement immersive techniques such as demonstrations or the use of senses. A Coruña of Crafts Tour. At the chocolate shop. Picture by María Elvira Lezcano.