TEHIC-Handbook_of_best_practices

7.1.2. Istria Inspirit 119 Author Istra Inspirit is a multi-awarded ‘tourism meeting culture and heritage’ project in Istria, which enriches the peninsula’s cultural, and tourist offer with the revival of historical events on real locations, through staged Istrian legends and myths. The Administrative Department for Tourism of the Region of Istria (Croatia) has promoted the development of the Istra Inspirit project since 2012, in cooperation with the Istrian Tourism Development Agency (IRTA) and the Istria Tourist Board. Istria Inspirit is a public project, which is com - ing close to be seen as a public-private partnership (with all its positive connotations). Type of Heritage Interpretation activity Istria Inspirit is not a single museum, nor an interpretive centre, nor any other similar (fixed) heritage attraction. It is a model of comprehensive heritage planning, where val - ues of existing, unused resources of cultural and historical heritage of the region find innovative ways of involving different stakeholders in the tourism/heritage industry, in order to create new products. Quality, originality, innovation, and sustainability are the major features which make the project unique and its ‘know-how’ recognizable, with the aim to be transferred to diverse stakeholders and to create, with them, ‘the story of the destination’(s). Istria Inspirit leaders. Photo © Istria Inspirit