TEHIC-Handbook_of_best_practices

6. Criteria for selecting best practices in heritage interpretation. 99 5. Using applied research and innovation for heritage mobilisation. Finally, with this last criterion, we raise the need for continuous updating of interpre - tive services in order to achieve excellence. This involves two dimensions: innovation through the constant application of scientific research (so that the narrative offered re - garding heritage is updated and not burdened by custom) and innovation in terms of the methods and means used. Therefore, we propose as an identifying element of quality, the alliances between different disciplines that provide new readings. Thus, combinations with contemporary creation, music, technologies, experimental sciences, etc. can help us to identify innovative services and find new ways of connecting people with heritage. Indicators 5.1. Updated speech 5.2. Unlikely connections, such as the use of artistic creativity, participation, etc. Interpretive Tour. Itálica Archaeological Site, Seville, Spain. Picture by Espiral Patrimonio.